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POPAI Outstanding Merchandising Awards

March 23 - 26, 2015

OMA Awards Celebration, March 25, 2015

Freeman Shipping & Storing Kit

Download the following kit for all exhibitor and OMA entry information.


2015 OMA Winners!

Congratulations to all of this year's winners

POPAI’s Outstanding Merchandising Achievement (OMA) Awards Competition is the premier award show recognizing the most innovative and effective in-store and point of purchase displays. Since 1958, this competition held alongside the industry’s largest tradeshow, GlobalShop, recognizes in-store marketing programs that lift sales, make products memorable, and entice consumers to purchase products.

Each year, winning displays are awarded Gold, Silver, and Bronze OMA Statuettes at the Annual OMA Awards Celebration. This year, the OMA Statuette celebrates its 50th Anniversary, so there will be a commemorative medallion on each statuette.

*There will be no refunds given to completed entries

To view the rules and regulations, click here

GlobalShop is the world’s largest annual event for retail design and shopper marketing. It’s the only show in the world where you can find the largest, most comprehensive array of store fixture companies and more in-store solutions than any live event in the nation. For more information about GlobalShop, please visit globalshop.org.



  • Sunday, March 22

    • 8:00 AM – 8:45 AM | OMA Marshal Meeting
    Confirmed Marshals must attend this meeting for brief training to help entrant companies set up their OMA entries on the floor. Please contact Elise Grosso at egrosso@popai.com to volunteer or make sure you are a confirmed Marshal.
  • • 9:00 AM - 5:00 PM | OMA Set Up
    POPAI Staff and OMA Marshals will be available on the OMA floor starting at 9:00 AM. Entry information packets will be handed out by company to one person from your company at the POPAI booth. The information will include your fact cards, a map of the floor highlighting category areas, trash and donate stickers, and a list of all your entries.
    *All displays must be set up by 5:00 PM, Sunday or they will be disqualified from the competition and there will be no refund given.
  • Monday, March 23

    • 8:00 AM - 12 PM | Judging Meeting & Process
    This is for judges only. Please contact Alicia Rutherford if you have any questions about the location, timing, etc.

    • 10:00 AM - 12:00 PM | The Changing Luxury Retail Experience (Retail Tour)
    In the world of luxury products, experience and perception are far more important than utility. The old rules of luxury buying dictate that the act of purchasing a luxury product determines how much a consumer is willing to spend, and a consumer’s take-away perception of a brand and its wares. These again are the old rules, and they are rapidly changing to the point now where the luxury buying experience is far less important than the product itself. Luxury consumers value easy shopping, and a product experience that actually feels luxurious. Brands competing in the luxury space must increasingly adapt to consumer shopping habits else suffer decreasing sales and relevance. Learn how the top luxury retailers on the Vegas Strip are providing a unique and winning retail experience to keep luxury shoppers coming back for more. Join Greg Smith on this POPAI sponsored retail tour. Register on globalshop.org.
  • • 3:00 PM - 6:00 PM | Tomorrow's Retail Experience Available Today (Retail Tour)
    Retail is getting complicated. It is no longer a case of simply stocking shelves with desirable goods and waiting for shoppers to flock through the doors. Rapid developments in technology are changing the game from apparel to grocery to convenience to health and beauty -- no segment of retail is safe. Join us for a tour of some of Vegas most innovative retail environments that are creating "shoppable" and "talkable" retail experiences. Join Elise Grosso on this POPAI sponsored retail tour. Register on globalshop.org.
  • • 5:00 PM - 8:00 PM | Welcome Reception
    Join us at the The Havana Room at the Tropicana to start your stay in Vegas right! Free to all POPAI members, and proudly sponsored by Menasha, SMP In-Store Marketing Solutions, and United Displaycraft.

  • Tuesday, March 24
    • 10:00 AM - 5:00 PM | GlobalShop Floor Open
    Stop by the POPAI Booth #4917 to see what's new and to meet staff. Also, don't forget to vote for your favorite display for this year's Choice Award. Voting is limited to only GlobalShop attendees.We will be making sure your text codes are not shared on your social media platforms. If we do see your special codes shared, your display will be disqualified.

    • 10:30 AM - 11:30 AM | The Global Shopper: Tuning Your Retail Stratedy to Shoppers Around the World
    Register to attend this POPAI sponsored session hosted in Islander H. Madeline Krey will be explaining how POPAI’s expanded research efforts bring new understanding about shopper patterns and behaviors in different regions of the world. Register here.
  • • 2:00 PM - 3:00 PM | Global Awards Presentation
    Go to the Global Village to find out the Global Awards Winners.

    • 3:00 PM - 6:00 PM | Women's League Connect for Success Reception & Speaker
    Join the POPAI Women's League as Pat Weiland workshops "How to Know Your Personal Brand" and then at their fundraising "Connect for Success" Cocktail reception. We workshop from 3-4 PM is free for Women's League members and $50 for nonmembers, and the cocktail reception is complimentary entrance and one drink with a cash bar. Register for the workshop here and the reception here.

    Wednesday, March 25
    • 5:00 PM - 7:00 PM | OMA Awards Celebration
    Be the first to know the 2015 OMA Awards Competition Winners! Register here.
  • Thursday, March 26
    • 10:00 AM - 2:00 PM | GlobalShop Floor Open

    • 2:00 PM - 7:00 PM | OMA Breakdown
  • THE DISPLAY OF THE YEAR AWARD (DOY) The most prestigious award of the OMAs and highest recognition in the Marketing at Retail Industry. One DOY Award is awarded in each division (permanent, semi-permanent, and temporary). The award-winning displays are chosen from the winners of the Gold Awards.

    Last year's winners were:
    DOY Winners
    From left to right: Disney Infinity Program (Permanent) by Design Phase, Inc., Nabisco Make The Holidays Magical POS (Temporary) by Eastwest Marketing Group/Packaging Corp. Of America, and Colgate Luminous White EOA Display (Semi-Permanent) by STRAZA DESIGNERS.
  • THE CREATIVE AWARD POPAI’s Creative Award is designed to celebrate the creativity of merchandising design and execution separately from sales results and statistics. The annual winner of the Creative Award wins by engaging the creative community and exhibiting excellence based solely on ideation, imagination, and forward thinking.

    Last year's winners were:
    Creative Winners
    From left to right: Kraken Tentacle Rack(Permanent) by Bish Creative Displays, Johnnie Walker Double Black Tasting Station (Semi-Permanent) by STRAZA DESIGNERS, and Simply Asia TOTO Pallet (Temporary)by RockTenn Merchandising Displays.

    Award Guidelines
    Entries competing for the Creative Award will consist of Gold, Silver and Bronze winners from all categories. Non-OMA winners will NOT be considered. Judging will take place on-site after OMA primary results are tallied and calculated.
    OMA winners will be judged against the special criteria established for “Creative Award” and only ONE Creative Award will be awarded in each division.

    Award Criteria
    Winners should exhibit creative excellence in the following areas:
    • Graphic Design: Does the entry have superior communication visually? Does its use of text and images embrace a range of intuitive skills and aesthetics that enhance the product or service it represents?
    • Construction: Does the entry use innovative technology or creative engineering? Does it enhance the overall execution, support the graphic design and elevate the product or service it represents?
    • Innovation: Does the entry introduce new print methods or construction technology never used before in merchandising?
    • Impact: Does the entry have stopping power? Does it effect or influence immediate consumer action?
    • Execution of Idea: Does the entry’s vision carry through the production process? Does all innovation and construction technology translate through to its final production?
    • Brand Relevance: Does the entry support the over-all brand communication? Does it spark connection and awareness to the product or service it represents?
    • Overall Execution and Communication: Does the entry consider all the above listed criteria? Do the criteria points support and enhance each other for complete creative excellence?

  • THE BUDGET AWARD Also known as Best Use of Budget, this award recognizes displays that had the greatest effectiveness while being budget conscious.To be eligible for the Budget Award, entries must be Gold, Silver or Bronze Award winners. In the Temporary Division the entry must cost under $25, Semi-Permanent under $50, and Permanent under $100.

    Last year's winners were:
    Budget Winners
    From left to right: Bayer Seresto Spinner (Permanent) by Instore Innovation Group, Dove Men NFL Tester (Semi-Permanent) by Boomerang, and Trident and Stride/Dentyne Floor Bin Gum Displays(Temporary) by Sonoco Display and Packaging.
  • THE CHOICE AWARD Established in 2014, this award is chosen by the GlobalShop attendees. Only one display is named as the Choice Award Winner. All displays on the OMA Floor at GlobalShop are eligible to win. Attendees are asked to vote for their favorite display, the votes are tallied, and the winner is announced at the OMA Celebration.

    Last year's winner was: Choice Award
    Tostito's Rack by Wire Worx Displays.


2015 Golden Indian Golf Challenge
March 21-23
Siena Golf Club, The Arroyo Golf Club at Red Rock Country Club & The Private Arnold Palmer Course at Red Rock Country Club

Start your trip to the world’s biggest in-store marketing trade show at this year’s POPAI endorsed golf event—the Golden Indian Golf Challenge. It’s a great time for leaders in retail marketing to make connections, share expertise and build relationships. Bring your “A” games — be ready to meet, compete and have a blast on three killer courses with the brightest in the industry.

This tournament guide gives you all the details, including how to register yourself or your foursome. Take a look to get a preview of the schedule, directions to the courses, tournament rules, and social events.

Click here for more information and to register
Welcome Reception
March 23
5:00 PM - 8:00 | The Havana Room at The Tropicana

After a long day of OMA and exhibitor set up, join us and our sponsors (SMP Instore Marketing and Solutions, Menasha and United Displaycraft) for a "Welcome to Las Vegas" reception.

Click here for more information and to register
POPAI Global Awards Presentation
March 24
2:00 PM - 3:00 PM | POPAI Global Village

POPAI offices from around the world invited all POPAI OMA Gold Award winners from their local market competitions to enter the POPAI Global Awards. Join us as we announce the this year's winners and to get to know our Global Chapters.
POPAI Women's League "Knowing Your Personal Brand" Workshop
March 24
3:00 PM - 4:00 PM | Islander B

Brands evoke strong emotion through intentional focus and creating the story of that brand promise. One absolute is that brand managers in consumer products control the essence and integrity for their brands tightly. With that people know exactly what to expect with that product.

You have a brand and you are responsible for that that brand promise, essence and integrity. Who are you and why would they choose you over someone else? What does your personal brand tell people to expect from you? Are you managing your brand? What efforts do you compete with ease? What is more challenging for you to complete?

Click here for more information and to register
POPAI Women's League "Connect for Success" Cocktail Reception
March 24
4:00 PM - 6:00 PM | Islander C

Help POPAI Women's League (PWL) support the not-for-profit organization Dress for Success by purchasing a PWL boutique item at the event. Similar to the POPAI Women's League mission, Dress for Success has a goal of improving the lives of women through professional development. Learn more from a Dress for Success representative at the event.

Click here for more information and to register
2015 OMA Awards Celebration
March 25
5:00 PM - 7:00 PM | Four Seasons Ballroom

Join us as we travel back to 1965 and reveal the winners of our Annual Outstanding Merchandising Award (OMA) Competition. Start the night with a networking cocktail reception, then continue into a ballroom to be entertained and learn who the best is, and end it, hopefully, with a newly-designed Gold OMA Statuette in your hand.

This year is the 50th Anniversary of the OMA Statuette, so the night will be extra groovy.
Click here for more information and to register




We're still in need of OMA Marshals! If you have the time on March 22 to help set up the OMA area, please let us know. You'll receive a free breakfast, complimentary Globalshop passes, and a complimentary OMA Celebration ticket as a thank you. Click "Read More" to email us.
Read More

GlobalShop is all about meeting new people, learning new strategies, and getting inspiration. Make sure to schedule out some time to attend the GlobalShop learning sessions. POPAI is leading two retail tours and presenting three sessions. If you register for GlobalShop before March 13th, we have a discount code for retailers and CPG brands. Email Katie if you qualify for the discount and would like to use it!
Read More

Need more OMA Statuettes for your clients and/or coworkers? Order more at the "Read more" link.
Read More

For Questions please contact


Thank you to the OMA Committee, Judges & Marshals…

OMA Committee

Keith Arndt | Mechtronics
Mike Reuter | The Integer Group

Andrea Martin | Point of $avings
Anita Michals | United Displaycraft
Brian Mumau | Menasha Packaging
Carla Hill | Ideal
Carrie Patzke | Menasha Packaging
Debra Koch | Sonoco Corrflex
Gary Cohen | RTC
Jeff Rafalski | TimBar Packaging and Display
Jenny Calcara | Crown Imports LLC
Jerrold Fox | Bish Creative Display
Jim Gard | The Marketing Store Worldwide
Joanne Caines | Pearce Wellwood
John Davies | TransWorld Marketing
John Vena | Wire Worx Displays Inc.
Joyce Courtney | Nestle USA, Inc.
Karine Malec | RTC
Karlyn Harding | Harding Display Corp.
Katie McKillip | Design Phase, Inc.
Kelley Thornton | Purchase Point Design
Margaret-Ann Ferrell | Arc Worldwide/Leo Burnett
Mike Sybilrud | SMP In-Store Marketing Solutions
Nancy Carpenter | POPAI
Patty Pellegrin | Henschal-Steinau, Inc.
Paul Kilsch | Wal-Mart Stores, Inc.
Paul Pinkus | McGladrey, Inc.
Peter Kornhaber | Rapid Displays
Raj Sinha | American Greetings Corporation
Shelley Yampolsky | At-Shelf Solutions