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POPAI Outstanding Merchandising Awards

March 24 - 26, 2015

OMA Awards Celebration, March 25, 2015

Is Your In-Store Marketing Outta Sight?

Enter the 2015 POPAI OMA Awards Competition!

Enter now & receive the Regular Registration Rate!


2015 OMA Competition Rules & Regulations

Make sure to download the rules to help with registration and on-site procedures.

POPAI’s Outstanding Merchandising Achievement (OMA) Awards Competition is the premier award show recognizing the most innovative and effective in-store and point of purchase displays. Since 1958, this competition held alongside the industry’s largest tradeshow, GlobalShop, recognizes in-store marketing programs that lift sales, make products memorable, and entice consumers to purchase products.

Each year, winning displays are awarded Gold, Silver, and Bronze OMA Statuettes at the Annual OMA Awards Celebration. This year, the OMA Statuette celebrates its 50th Anniversary, so a new commemorative statuette will be given to all winners.

Enter now to prove your in-store marketing excellence, and a chance to show off the new awards!

Entry Deadlines & Fees:                                                             

Early Bird Entry Deadline: Friday, November 28, 2014          
$399 POPAI Member Exhibitor
$599 POPAI Member
$1,099 Nonmember

Regular Entry Deadline: Friday, January 9, 2015                    
$499 POPAI Member Exhibitor
$699 POPAI Member
$1,199 Nonmember

Late Entry Deadline: Friday January 30, 2015                        
$599 POPAI Member Exhibitor
$799 POPAI Member
$1,299 Nonmember

Click through the rest of the website for more OMA Awards Competition information, such as the Official Rules and Regulation, Categories, and more.

GlobalShop is the world’s largest annual event for retail design and shopper marketing. It’s the only show in the world where you can find the largest, most comprehensive array of store fixture companies and more in-store solutions than any live event in the nation. For more information about GlobalShop, please visit globalshop.org.




    General Information
    • All OMA entries must be exhibited at 2015 GlobalShop in Las Vegas, NV or they will be disqualified.
    • Entries MUST be shipped to GlobalShop and exhibited in the OMA area on the at-Retail Marketplace show floor or the entry will be disqualified. Digital Signage entries ARE NOT shipped to GlobalShop.
    • Full details regarding shipping information will be available in our 2015 OMA/GlobalShop Freeman Shipping Kit.

    Set-up & Tear Down
    • Displays cannot be set-up on the show floor unless the entrant has paid in full.
    • All entries must be set up by the entrant unless they hire the location vendor to set-up their display. Set-up and tear down are the full responsibility of the entrant, not POPAI.
    • Entrants must set up displays on Sunday, March 22, 2015 9:00 AM – 5:00 PM. If displays are not set up by 5:00 PM, Sunday, they will not be judged. These displays will be disqualified, and no refund will be given.
    • Entrants must tear down their displays on Thursday, March 26, 2015 3:00 PM – 6:00 PM.
    • Empties will not begin to arrive until one hour after the close of the show, please make sure to secure your product prior to freight arrival (time tbd). It can take up to three hours for all of the empties to come out, so please plan accordingly.

    *Please note that entrants will not be allowed to make changes to category or division once onsite.
    We are still looking for a couple of judges. If you are interested, please contact Alicia Rutherford at arutherford@popai.com.
    Help set up the OMA area and meet more p-o-p professionals! Volunteer to be a Marshal and get free GlobalShop floor tickets and a ticket to the OMA Award Celebration. If interested, contact Elise Grosso at egrosso@popai.com.
    Are you interested in volunteering on the OMA Show Floor at GlobalShop 2015? This rewarding experience gives volunteers the opportunity to network with their in-store marketing colleagues. In addition, all volunteers receive a free ticket to the POPAI Awards Celebration, a free ticket to the POPAI Welcome Reception and most importantly, marshals see firsthand what’s new for 2014! Volunteers will also receive two MaRC Credits in Category 3.

    For more information, please contact Alicia Rutherford at arutherford@popai.com.


The most prestigious award of the OMAs and highest recognition in the Marketing at Retail Industry. One DOY Award is awarded in each division (permanent, semi-permanent, and temporary). The award-winning displays are chosen from the winners of the Gold Awards.
POPAI’s Creative Award is designed to celebrate the creativity of merchandising design and execution separately from sales results and statistics. The annual winner of the Creative Award wins by engaging the creative community and exhibiting excellence based solely on ideation, imagination, and forward thinking.

Award Guidelines
Entries competing for the Creative Award will consist of Gold, Silver and Bronze winners from all categories. Non-OMA winners will NOT be considered. Judging will take place on-site after OMA primary results are tallied and calculated.
OMA winners will be judged against the special criteria established for “Creative Award” and only ONE Creative Award will be awarded in each division.

Award Criteria
Winners should exhibit creative excellence in the following areas:
• Graphic Design: Does the entry have superior communication visually? Does its use of text and images embrace a range of intuitive skills and aesthetics that enhance the product or service it represents?
• Construction: Does the entry use innovative technology or creative engineering? Does it enhance the overall execution, support the graphic design and elevate the product or service it represents?
• Innovation: Does the entry introduce new print methods or construction technology never used before in merchandising?
• Impact: Does the entry have stopping power? Does it effect or influence immediate consumer action?
• Execution of Idea: Does the entry’s vision carry through the production process? Does all innovation and construction technology translate through to its final production?
• Brand Relevance: Does the entry support the over-all brand communication? Does it spark connection and awareness to the product or service it represents?
• Overall Execution and Communication: Does the entry consider all the above listed criteria? Do the criteria points support and enhance each other for complete creative excellence?

Judging Process
Judging will take place on site at GlobalShop after primary judging has been calculated. They will walk the show floor, view all OMA winners and select their top creative display in each division. Judging format consists of formal creative debate with all the judges against the criteria and objectives set in selecting the Creative Award winners. Creative judges are also judges in the OMA contest.

Judging Panel
A panel of Blue Chip Creative Directors will be assembled from various industry backgrounds with experience in permanent, semi-permanent, and temporary merchandising.

If you are interested in becoming a judge for the Creative Contest please contact Alicia Rutherford at arutherfod@popai.com or call 202.421.5208.
Also known as Best Use of Budget, this award recognizes displays that had the greatest effectiveness while being budget conscious.To be eligible for the Budget Award, entries must be Gold, Silver or Bronze Award winners. In the Temporary Division the entry must cost under $25, Semi-Permanent under $50, and Permanent under $100.
Established in 2014, this award is chosen by the GlobalShop attendees. Only one display is named as the Choice Award Winner. All displays on the OMA Floor at GlobalShop are eligible to win. Attendees are asked to vote for their favorite display, the votes are tallied, and the winner is announced at the OMA Celebration.
2014 Display of the Year Award Winners
“Disney Infinity Program” (Permanent)
Design Phase, Inc.
“Colgate Luminous White EOA Display” (Semi-Permanent)
“Nabisco Make The Holidays Magical POS” (Temporary)
Eastwest Marketing Group/Packaging Corp. Of America




March 23rd from 5:00 - 8:00 PM at the Havana Room in the Tropicana
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March 25th, Four Seasons Ballroom
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For Questions please contact


Thank you to the OMA Committee, Judges & Marshals…

OMA Committee

Keith Arndt | Mechtronics
Mike Reuter | The Integer Group

Andrea Martin | Point of $avings
Anita Michals | United Displaycraft
Brian Mumau | Menasha Packaging
Carla Hill | Ideal
Carrie Patzke | Menasha Packaging
Debra Koch | Sonoco Corrflex
Gary Cohen | RTC
Jeff Rafalski | TimBar
Jenny Calcara | Crown Imports LLC
Jerrold Fox | Bish Creative Display
Jim Gard | The Marketing Store Worldwide
Joanne Caines | Pearce Wellwood
John Davies | TransWorld Marketing
John Vena | Wire Worx Displays Inc.
Joyce Courtney | Nestle USA, Inc.
Karine Malec | RTC
Karlyn Harding | Harding Display Corp.
Katie McKillip | Design Phase, Inc.
Kelley Thornton | Purchase Point Design
Margaret-Ann Ferrell | Arc Worldwide/Leo Burnett
Mike Sybilrud | SMP In-Store Marketing Solutions
Nancy Carpenter | POPAI
Patty Pellegrin | Henschal-Steinau, Inc.
Paul Kilsch | Wal-Mart Stores, Inc.
Paul Pinkus | McGladrey, Inc.
Peter Kornhaber | Rapid Displays
Raj Sinha | American Greetings Corporation
Shelley Yampolsky | At-Shelf Solutions